A campaign is a flow: promise, click, visit, request, decision.
An ad does not end at the click. It ends with a request that landed in the business, and with the owner's decision on what to do with the budget next.
1Promisethe ad promises exactly what the page delivers
2Visitserver logs count people, not scanners
3Requestform, booking or email in the company's database
4Decisionstop, fix or scale by the threshold set on day one
Threshold writtenbefore the first zloty
Weekly reportad manager and logs side by side
Diagnosisad or site
How we work
Three layers of a campaign: promise, measurement and decision.
Most small-business campaigns do not lose on the creative. They lose because nobody wrote down when to stop, and nobody counted how many people really arrived.
01promise
One promise, delivered by the page
Before any creative exists, we check the landing page: what the client gets after the click and where they leave a request. The ad promises only what the page really delivers.
landing pagecreativesrequest entry
Result: the click has somewhere to go.
02measurement
Real people from logs, not a counter in a dashboard
Scanners and link previews can inflate visits several times over. We count unique real addresses from server logs and compare them with the ad manager. The pixel runs only with user consent.
server logsMeta dashboardconsent
Result: you know how many people really came.
03decision
A threshold written down before launch
We agree with you in writing: at what spend with no request we stop the campaign and diagnose, and at what cost per request we add budget. The decision comes from numbers, not hope.
stop gatecost per requestreport
Result: the budget does not pour into a creative that does not work.
Proof
We tested the method with our own money before offering it to anyone.
We run campaigns for our own product for therapy practices with exactly this method: pixel with consent, image and video ads, log-based measurement, decision thresholds before launch. Our own campaigns taught us that Facebook's link preview scanner can produce most of the visits in the logs, and that moving a button on the page does not fix a missing promise. That is why every campaign starts from the promise, not from the graphics.
Creatives
Graphics in a consistent visual language, vertical video for Reels and post cycles for a company page and Instagram. Published automatically, content approved by the owner.
Measurement
Server logs instead of trusting the counter. We know how many visits scanners made, how many were people, and how many of them reached the form.
Results, not promises
We do not promise a number of enquiries, because nobody honest promises results from someone else's budget. We promise measurement that tells you every week whether to fix the ad or the page. Client results appear here only with their consent and only when real.
Pricing
A flat fee, no commission on ad spend.
Some agencies add a percentage of the ad budget. We do not, because then it pays us to spend more of your money, not smarter. You pay the media budget directly to Meta.
Campaign start
PLN 1,900 one-off. Ad account and pixel with consent, landing page checked for a request entry point, 3 to 6 creatives (graphics and one video), decision threshold written down before launch.
Management
PLN 1,200 per month. Optimization, two new creatives a month, log-based measurement of real visits, a weekly report and a stop-or-scale decision by the thresholds.
Organic content
PLN 900 per month. Eight posts a month on Facebook and Instagram in cycles, one vertical video, published automatically after your approval.
Media budget separate. We recommend a minimum of PLN 1,000 per month, because below that the algorithm has nothing to learn from. Campaign landing page: PLN 3,900 with the ads package (PLN 4,900 on its own).
When it makes sense
A good moment for ads with measurement.
- You have run ads before and do not know whether the creative or the site failed.
- The statistics show traffic and the phone stays silent.
- You have a site that takes in requests and want to know what one costs.
- You want to know before launch at what spend the campaign stops.
What next
Ads bring requests. The rest of the system handles them.
A campaign without a site that takes in requests is an expense. Requests without handling are a wasted expense. That is why ads are an entry into the process for us, not a separate service.
A site that takes in requests
If the current site has no single clear entry point, we start there. With the ads package the campaign landing page is cheaper.
Handling requests after entry
Answer drafts, statuses and reminders so a request from an ad does not die in the inbox after two days.
Owner's report
One view: spend, real visits, requests, cost per request and the decision for next week.
FAQ
Questions about Facebook and Instagram ads.
How much does Facebook ad management cost for a small business?
Campaign start PLN 1,900 net one-off, management PLN 1,200 net per month with no commission on ad spend. You pay the media budget directly to Meta; we recommend a minimum of PLN 1,000 per month.
Do you guarantee leads?
No. Nobody honest guarantees leads from someone else's budget. We guarantee honest measurement, creatives, decision thresholds written down before launch and a report that says whether to fix the ad or the site.
How does log-based measurement differ from dashboard statistics?
The ad manager counts impressions and clicks on Facebook's side. Server logs show who really arrived on the site. Scanners and link previews can inflate visits several times over, so we count unique real addresses and compare them with the ad manager.
Do I need a pixel and cookie consent?
The pixel helps, but it only works with user consent and usually collects consent from a small share of visitors. That is why server logs are the main measurement and the pixel is a supplement. We configure the consent banner honestly, without hidden buttons.
Can you take over a campaign that is already running?
Yes. We start with a read-out: what the creatives promise, where they lead, how many real people arrived and what they did. Only then do we change anything.
Tell us what you advertise and where the click should lead.
We reply with a proposed decision threshold and a first creative. If the site is not ready for requests, we say so plainly before you spend a zloty.